About

Our Story

• Manfred Grumberg, the founder and inventor of ROBE, was profoundly shaped by his personal experience caring for his mother during the final years of her life in a nursing facility. By her side every day, he witnessed the immense dedication of the caregiving staff, but also the physical and emotional toll placed on both caregivers and patients alike.
• This intimate journey became the driving force behind Manfred's vision — to create a meaningful, accessible solution that would ease the burden on caregivers while restoring comfort and dignity to individuals confined to bed.
• He recognized that many people in similar situations are cared for at home, often by family members with limited external support, and that the high cost and complexity of existing medical equipment created significant barriers.
• Motivated by a commitment to simplicity, affordability, and human dignity, Manfred set out to design a system that could integrate seamlessly into existing beds. ROBE was born: a user-friendly device that operates with the touch of a button, offering relief, independence, and renewed quality of life for those who need it most.

Our Vision

At ROBE, our vision is rooted in the belief that every individual—regardless of age, mobility, or setting—deserves comfort, dignity, and care.

• Preventing Bedsores: We are committed to protecting those most vulnerable—patients confined to bed—by reducing the risk of pressure injuries through timely and automated repositioning.

• Promoting Independence: ROBE is designed to empower patients and reduce dependence on caregivers. By automating the repositioning process, we help restore a sense of control and confidence in daily care.

• Delivering High-Quality Personal Care: Our technology enhances caregiver capabilities and improves care consistency. With every use, ROBE contributes to safer, more attentive, and personalized caregiving.

• Ensuring Accessibility and Affordability: We believe that innovation should not be a luxury. ROBE is built to be cost-effective, simple to operate, and compatible with most existing hospital or home care beds—making advanced care accessible to all.

Together, these principles guide our mission: to transform patient care through thoughtful design, meaningful technology, and a deep respect for those who care and those in need of care.

The Need

Bedsores are painful and slow-healing wounds that affect millions of people worldwide. In severe cases, their complications can even lead to death. To prevent them, the standard care protocol requires repositioning patients every two hours — a physically demanding task that has resulted in back injuries for 80% of caregiving staff. As a result, especially during night shifts, this care is not always provided as recommended. ROBE was created to address these two critical challenges: easing the burden on caregivers and ensuring consistent, compassionate care for every individual

The Technology

ROBE is an innovative medical device developed to prevent pressure ulcers by supporting frequent, safe, and gentle repositioning of bedridden patients. The system is designed to improve patient comfort and reduce the physical burden on caregivers, whether in hospitals, long-term care facilities, or home environments. The device works by gently lifting and suspending the patient slightly above the mattress, allowing smooth and controlled transitions between positions—on the back, sides, or stomach. This minimizes pressure points and reduces friction, which are key factors in the development of pressure injuries. Using a motorized support system, ROBE allows caregivers to perform repositioning with minimal physical effort while maintaining full control over the speed, direction, and frequency of the movement. This ensures a calm and stable experience for the patient and helps maintain care routines consistently throughout the day and night. In addition, ROBE features integrated monitoring and logging capabilities. Every repositioning action—whether initiated by a caregiver or part of a routine—is recorded. The system tracks key details such as timing and positioning, offering valuable insights for care teams and ensuring compliance with clinical guidelines. This transparent documentation helps support high standards of care and enables better communication between caregivers, clinicians, and family members. By focusing on simplicity, safety, and reliability, ROBE enables high-quality care that adapts to the needs of both patients and those who care for them.

Meet The Team

Boaz Dovrin

ROBE CEO and Co-Founder

Boaz has over 30 years leading multidisciplinary product programs and more than 17 years managing medical organizational device projects and R&D. His career span from defense industry for many projects in Elbit sys to medical device at CT and PET-CT programs at Philips Healthcare and then aesthetic laser , ultrasound devices at Lumenis and MRI system at Clear-Cut Medical. A strategic thinker with a focus on execution, Boaz is known for seeing the big picture and delivering streamlined, effective solutions to complex challenges across various industries and products. Boaz holds a B.Sc. in Aeronautics and Space Engineering from Technion, Israel, and an MBA from Bar-Ilan University.

Manfred Grumberg

ROBE CTO AND FOUNDER

Manfred brings over 45 years of expertise in developing large-scale, multidisciplinary systems, primarily at RAFAEL. Alongside his engineering career, his passion for solving real-world challenges led him to become a prolific inventor, holding five patents, including in the medical field. A true serial inventor, he identifies practical needs and transforms them into elegant, impactful solutions across diverse industries.
Manfred spent over 25 years leading R&D, production, and system integration projects, managing complex interdisciplinary programs from concept to implementation.
He holds a B.Sc. in Mechanical Engineering from the Technion – Israel Institute of Technology and an M.Sc. in Mechanical Engineering from the University of Pittsburgh.

DR. Nissim Ohana

ROBE Advisory Board

Head of Orthopedic Department at Meir Medical Center

Cliff Ansel

ROBE ADVISORY BOARD

Mr. Ansel is a seasoned entrepreneur with 25+ years of experience in medical devices and finance. He co-founded Thornhill Medical where he led groundbreaking innovations in critical care and diagnostics through global commercialization. He also served as CEO of Respinova Ltd., advancing a novel COPD medical device therapy through FDA and CE Mark. He currently consults to a number of early stage medtech companies.